| Shopping without Dropping |
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| Written by Peter Almberg | |
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Google, Yahoo! and Microsoft – What is next? It all started different for each of them but today they share a market and have similar strategies. After the recent acquisitions in the ad field they have managed to build up the traffic, get an audience, define a business model, generate Internet profits (not only value) and reach a critical mass. A lot of the content is user generated but with the recent deal with AP Google shows a respect for news content with a greater quality. My guess is that the old saying “Content is king” will become more true than ever. The thing is though that the self esteem in the content business (movie, music) is rather low because of known reasons. If I was a Internet giant I would first of all spot a large company in the music business owning exclusive rights to what we listen to. I would tell them that I want exclusive rights for all their content for digital distribution/appearance/sharing/… and pay a lot (or acquire them). I would in that contract guarantee that it will be for free to the general public. The thing is that you need to be the only one having something that many want, to become successful in the long term and if you are alone giving something away for free you can earn big but if there is competition selling something for 0 $ … you know what I mean. It’s a huge difference between giving something away and selling something for free. If something is sold for nothing you buy it until the price goes up. (“shopping without dropping”) |
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