| One-To-Some advertising |
|
|
| Written by Peter Almberg | |
|
We are at the beginning of the end regarding advertising or as you can read in this great report from IBM: The end of advertising as we know it - IBM Institute for Business Value study. Imagine an advertising world where spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. My comment to this report is that between one-to-one and one-to-many You have one-to-some. I believe in the one-to-some advertising model. |
|
| Last Updated ( Tuesday, 27 May 2008 ) |
| < Prev | Next > |
|---|